Embrace Life

After mentioning it during lunch, I realized I never posted this here: Embrace Life is the name of a brilliant short, written and directed by director Daniel Cox and produced by Sarah Alexander, for a British safety campaign back in 2010. Far from the usual shocking images, it chooses to convey its message through a metaphor and yet manages to deeply move the audience. The film uses slow motion, which was made possible by shooting with a Phantom HD camera.

“I wanted to create a visual metaphor addressing how a single decision in a person’s day can greatly influence both their own and their loved ones’ lives. Choosing to film the story inside the family living room represents the feelings many people equate with their own car, in that it represents a level of safety and protection from the ‘outer’ world. So to create the emotion of this dramatic moment, I wanted to tell the story using slow motion to allow the audience the time to be drawn into the film’s world and to let them connect with and project their own feelings onto the scenario playing out before them. I wanted to give the audience the time to breathe, to absorb our message and using slow motion was the right technique to allow this to happen.” (Daniel Cox)

Unfortunately I have never found a HD version of it.

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