{"id":359,"date":"2007-08-06T13:33:04","date_gmt":"2007-08-06T11:33:04","guid":{"rendered":"http:\/\/zavie.free.fr\/lousodrome\/?p=14"},"modified":"2007-08-06T13:33:04","modified_gmt":"2007-08-06T11:33:04","slug":"nouvelle-mode-publicitaire","status":"publish","type":"post","link":"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/","title":{"rendered":"Nouvelle mode publicitaire ?"},"content":{"rendered":"

Avez vous remarqu\u00e9 que depuis plusieurs semaines un certain nombre d’affiches publicitaires sont construites exactement de la m\u00eame fa\u00e7on ? Un fond neutre, une bouteille renvers\u00e9e, et son contenu r\u00e9pandu suivant une forme peu banale.<\/p>\n

Ainsi l’affiche de Vittel pr\u00e9sente-t-elle une bouteille renvers\u00e9e dont l’eau qui en est sortie forme une silouhette de femme, tandis que l’affiche MiR Couleurs pr\u00e9sente une bouteille renvers\u00e9e dont le liquide forme un arc-en-ciel. Il me semble \u00e9galement avoir vu une affiche pour une boisson sur le m\u00eame principe.<\/p>\n

Enfin, bien que les affiches Desperados pr\u00e9sentent aussi une bouteille renvers\u00e9e, elles sont assez diff\u00e9rentes notamment car le fond n’est pas neutre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avez vous remarqu\u00e9 que depuis plusieurs semaines un certain nombre d’affiches publicitaires sont construites exactement de la m\u00eame fa\u00e7on ? Un fond neutre, une bouteille renvers\u00e9e, et son contenu r\u00e9pandu suivant une forme peu banale. Ainsi l’affiche de Vittel pr\u00e9sente-t-elle une … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"yoast_head":"\nNouvelle mode publicitaire ? - Lousodrome<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle mode publicitaire ? - Lousodrome\" \/>\n<meta property=\"og:description\" content=\"Avez vous remarqu\u00e9 que depuis plusieurs semaines un certain nombre d’affiches publicitaires sont construites exactement de la m\u00eame fa\u00e7on ? Un fond neutre, une bouteille renvers\u00e9e, et son contenu r\u00e9pandu suivant une forme peu banale. Ainsi l’affiche de Vittel pr\u00e9sente-t-elle une … Continuer la lecture →\" \/>\n<meta property=\"og:url\" content=\"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Lousodrome\" \/>\n<meta property=\"article:published_time\" content=\"2007-08-06T11:33:04+00:00\" \/>\n<meta name=\"author\" content=\"Julien Guertault\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Guertault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/\",\"url\":\"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/\",\"name\":\"Nouvelle mode publicitaire ? - Lousodrome\",\"isPartOf\":{\"@id\":\"http:\/\/lousodrome.net\/blog\/#website\"},\"datePublished\":\"2007-08-06T11:33:04+00:00\",\"dateModified\":\"2007-08-06T11:33:04+00:00\",\"author\":{\"@id\":\"http:\/\/lousodrome.net\/blog\/#\/schema\/person\/a16a2a69d73eca763ffdf125c49eaa2f\"},\"breadcrumb\":{\"@id\":\"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/lousodrome.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nouvelle mode publicitaire ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/lousodrome.net\/blog\/#website\",\"url\":\"http:\/\/lousodrome.net\/blog\/\",\"name\":\"Lousodrome\",\"description\":\"La lose 2.0\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/lousodrome.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/lousodrome.net\/blog\/#\/schema\/person\/a16a2a69d73eca763ffdf125c49eaa2f\",\"name\":\"Julien Guertault\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/lousodrome.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/2e5fc7a18e1701e1bb61a5da0ef35cf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/2e5fc7a18e1701e1bb61a5da0ef35cf7?s=96&d=identicon&r=g\",\"caption\":\"Julien Guertault\"},\"url\":\"http:\/\/lousodrome.net\/blog\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nouvelle mode publicitaire ? - Lousodrome","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/","og_locale":"fr_FR","og_type":"article","og_title":"Nouvelle mode publicitaire ? - Lousodrome","og_description":"Avez vous remarqu\u00e9 que depuis plusieurs semaines un certain nombre d’affiches publicitaires sont construites exactement de la m\u00eame fa\u00e7on ? Un fond neutre, une bouteille renvers\u00e9e, et son contenu r\u00e9pandu suivant une forme peu banale. Ainsi l’affiche de Vittel pr\u00e9sente-t-elle une … Continuer la lecture →","og_url":"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/","og_site_name":"Lousodrome","article_published_time":"2007-08-06T11:33:04+00:00","author":"Julien Guertault","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Julien Guertault","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/","url":"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/","name":"Nouvelle mode publicitaire ? - Lousodrome","isPartOf":{"@id":"http:\/\/lousodrome.net\/blog\/#website"},"datePublished":"2007-08-06T11:33:04+00:00","dateModified":"2007-08-06T11:33:04+00:00","author":{"@id":"http:\/\/lousodrome.net\/blog\/#\/schema\/person\/a16a2a69d73eca763ffdf125c49eaa2f"},"breadcrumb":{"@id":"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/lousodrome.net\/blog\/blog\/2007\/08\/06\/nouvelle-mode-publicitaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/lousodrome.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Nouvelle mode publicitaire ?"}]},{"@type":"WebSite","@id":"http:\/\/lousodrome.net\/blog\/#website","url":"http:\/\/lousodrome.net\/blog\/","name":"Lousodrome","description":"La lose 2.0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/lousodrome.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/lousodrome.net\/blog\/#\/schema\/person\/a16a2a69d73eca763ffdf125c49eaa2f","name":"Julien Guertault","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/lousodrome.net\/blog\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/2e5fc7a18e1701e1bb61a5da0ef35cf7?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/2e5fc7a18e1701e1bb61a5da0ef35cf7?s=96&d=identicon&r=g","caption":"Julien Guertault"},"url":"http:\/\/lousodrome.net\/blog\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/posts\/359"}],"collection":[{"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":0,"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"wp:attachment":[{"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/lousodrome.net\/blog\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}